And, uh, I can't wait to dive into the details. Day. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Join Facebook to connect with Kevin Espirito and others you may know. The physical products in the garden space specifically, the world is vast, right? It was only about hydroponic gardening. , almost like slap your face, obvious type of wins back then. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? And a little bit more stable. Jared: Are you ready to jumpstart your next big idea? Yeah. I think a lot about that. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . 0:36. First came the website, I, I worked at Scribe for about 18 months. The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Any commerce company's ideal would be to own the entire stack, right? Log In. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. I mean, if, let's say, you know, in my world you've got how to grow basil, right? It's a great way to put it. We're the largest gardening only account on Instagram. Um, who, you know, he, he has, he writes his own content still. Jared: How's it going? Planning is key to starting a garden, Espiritu says. And that wasn't even a full year of selling them. Some of the things you really dove into to to, to. Menu. How to puna tomato, how to, you know, pick a lettuce at the right time, whatever. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. I have full faith his site will come back. We need your expertise in product development. Like, that guy's just simply never going to beat us. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. Here's how to prune it, determine it. That piece. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. So maybe it's coming, maybe. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? And it was ad sensee, I believe, still at that time. Like you, no one has to keep going down the path. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. Uh, and so I bought it and it paid itself off in, in like 40 days. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. Really I an e-commerce play, um mm-hmm. It was just kinda looking at a different format and, and trying to find something easy to do. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. Oh, I can only earn this much money, barely enough to pay the bills. And so I was like, you know what? I think it's probably more in vogue these days to, to do stuff like that. So it's, it's that whole chicken egged sort of thing. So my word of mouth was the landing page. As a true leader in gardening education and entertainment, we've built a powerful community with tens of millions of aspiring gardeners across 100 countries. Studying at Facebook. Like, he's a really good example of it because he's, he knows what he has. Right? Like it's the best thing I've ever seen. WebFind the Best Endocrinologists in Green. Before we. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? And so I'm like, you really can build like the next generation of, of what the garden market looks like through, through Epic. Yeah. While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. I will click on it. Um, so yeah, we're, we're pretty big on social. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. Here at Sunset, were currently on a mission to demystify gardening for first-timers. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. Introducing niche sites.com. I would've mortgaged my house to buy as much inventory as possible in 2019. Are you looking to scale your niche site portfolio or build your first website? And. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. , uh, I don't know. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. Gardenings about finding what works for what youre given.. And they finally said yes in 2019. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. Join Facebook to connect with Kevin Clarence Espiritu and others you may know. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Mm-hmm. Yo. . 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? Where are we going as a company? Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. . Um, so, so standard interview format, right? So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. Yeah. Um, and yeah, I think you're right. Um, I like the teaching aspect of it. In 1920 there was 1 Espiritu family living in California. Um, and then I sort of jettisoned off of that to build the, the next sort of generation. This field is for validation purposes and should be left unchanged. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. A follow up question. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. A company is a Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. Not Facebook. And so I started building a base out there. Mm-hmm. And so, you know, we're hiring some, some better players in, in those roles to help out there. Kevin: decisions. Um, that. in the videos that were, that are, are popular and getting released and whatnot. You probably know more than me. There's no way they will not click on it. Um, that's, I believe at least better than probably half the courses on how to grow microgreens out there that you pay for. Um, and then the same, same would apply for video. I don't really know. Copyright 2023 S Media International Corporation. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. All right. Mm-hmm. I can't just ride or die on, on if I drop rankings. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. Webkevin espiritu marriediridescent telecaster pickguard. He's the most popular gardener on all of those channels. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. And then in 2020 we had 2.8 million. Can I write more articles around that as a sort of cluster? Jared: Mm-hmm. Dot co.uk and get in touch with them now. And we have 80 ish people on the team now. I, I just recently updated my background, so I feel pretty cool. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. We're getting that in wholesale now, hopefully. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? That implies membership for life and unconditional support. You know? So like, I'm, I'm never doing that. He's built an entire brand in the gardening space, and we get to deep dive the entire process with him, and it's such a cool journey. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. Yeah. I'm c e o of the company, right. Um, but really, I, I kinda went full-time on Epic gardening in 2016. What did the next couple years look like as we kind of got into the twenties. Um, you can check that out as well. Uh, some really sort of big heavy hitting books, which really cool model. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. And it was for for sure the most money I'd ever spent at, at one point in time, you know? That's, uh, well, congratulations. WebView the profiles of people named Kevin Clarence Espiritu. We, we sell all of your product already, so why don't you just join the team? And so it's like, It was well past what I knew how to operate myself. For me. Jared: it seems that you used all the other channels to help grow. That's a very detailed guide. Kevin: Yeah. Again, it's niche sites, plural Niche sites.com/trial. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. . I'm part of their journey as a gardener, right? Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? Find your friends on Facebook. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. I mean, I know people who are listening can't see it, but if you're watching a YouTube channel Oh yeah. Yeah, I, I, I think it's the reverse. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Certainly can, can have some problems, but for me it's worked out pretty well. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. . Is there ever too much water or do the plants self regulate? Right. Um, so that was like a traditional piece of media, right. Is unique enough that they, they can only get it from you and there's a really obvious reason to buy it that makes it way better than something else. Yep. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? Mm-hmm. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you. Log in or sign up for Facebook to connect with friends, family and people you know. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer. But yeah, I mean, you're, you're totally right. Log in or sign up for Facebook to connect with friends, family and people you know. He had to get creative. But he's expand. He made the gardenand teaching people to gardenhis Uh, he doesn't wanna hire anyone. Kevin: question. , uh, you know, does have, uh, some elements to a brand and a community going for them. Kevin: say to that person? Right. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small Um, so I just recorded. I have a couple follow up questions. And, and not get boxed into that. Mm-hmm. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. All right. Go claim your free content today. Yeah. Kevin Espiritu is organizing this fundraiser. This Episode is Sponsored by Search Intelligence & Nichesites.com. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Little did I know that was probably not that bad at the time. And then I had very large platforms and a core product in the, in the market. And you just pay a service fee for that. You jumped in, you just kind of jumped in one day and did it and learned. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. Uh, and then I, I started showing him in the content and people really liked his energy. I think we all do. I will click on it. But I don't really know if that's the case or not. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. Run with the, the physical. Maybe the blog itself, like how much was that a factor? You have to know what your plants need and when they need it, and its a more scientific approach to growing. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. How much? Into a variety of social media channels, including, uh, YouTube, TikTok, uh, Instagram. So I guess you could, you could call that the founding. As the sing goes, a trial is worth more than a thousand words, and they're offering a special trial just for new customers. WebPeople named Kevin Espiritu. So my hot take that I think I've tweeted out maybe a couple times that a lot of the. So I mean, the ideal. Mm-hmm. , literally getting product from overseas, getting over here. Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. Good. Life. What cannot be copied. You don't work 80 hours a week and sleep under your desk. The Epic Gardening podcast is a daily gardening tips and advice show brought to you by Kevin Espiritu, an urban gardener, hydroponics enthusiast, and all-around Right. Wow. Yeah, good point. Yeah. SUNSET may receive compensation for some links to products and services on this website. That's gotta be. And there's a lot of opportunity to improve them. Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? WebShe was loved and cherished by many people including : her parents, John Richardson and Lorraine Richardson; her husband John; her daughters, Trina Burrous (Tom) and Barbara (Kathy); her grandfather Zinko; her siblings, Jim Slattery, Mike Slattery (Sandy), Mary Ann Couture, John Richardson (Susan) and Sheila Bolka (Kevin); and her close friend And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. Name Of Flowering And Non Flowering Plants, Your email address will not be published. It's like, am I maxing my current input? How much fun can I have? Topical authority. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Um, so, so I set up a system where that was more resilient. Kevin: for growth? Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. I love your background. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. Yeah. . Right. A year. And so it's like, okay, well what's every format you could do that in? You're still the face of the brand in so many ways. I'm so curious to hear what you're doing. Uh, so it's like, why, why would I hamper myself? It was, it was like a little intro music. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. I just tapped a couple friends. , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time. Yeah. Jared? And so we did an initial relationship where we're just sort of drop shipping. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. Well, uh, it's, we'll stay tuned for that one. Like it would be. If you want similar link building PR campaigns for your website, head to search dash intelligence. Does hydroponic growing work for all plants or only some? How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Or for the prior year. , how did that progression happen? This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Along the way where you made those. keystyle mmc corp login; thomson reuters drafting assistant user guide. Online Poker: Seeing the Matrix For The First Time Jared: Yeah, yeah. 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