"The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". BeautyMatter 2023 A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Want to stay in the loop on class actions that matter to you? Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). When you buy through links on our site, we may earn a commission. It also . Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Nous, Yahoo, faisons partie de la famille de marques Yahoo. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Why? Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . The case has not ended as of this article, but they seek $10 million in punitive damages. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. Olaplex products are safe and effective, as millions . ', The comments below have not been moderated. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. No-Cap8698 3 days ago. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. I believe in the safety and efficacy of our products. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. 09:13 EST 16 Feb 2023 The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Lastly, it protects your hair from further breakage. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. to stem a slowdown in demand and push back against consumer complaints. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. We are no longer accepting comments on this article. 8 and Olaplex No. 3, but that isnt very comforting. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. The consent submitted will only be used for data processing originating from this website. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. You have entered an incorrect email address! "Do your research," Amy Davis, co-counsel for the plaintiffs. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. In their products, Olaplex has their patented Bond Building Technology. Always consult your doctor before starting any new hair loss routine. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. Read about our approach to external linking. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Want to stay in the loop on class actions that matter to you? Sign up for notifications from Insider! Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Many buy from Amazon which is filled with scam products. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." 'We have publicly released the HRIPT test results for all of our products. 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The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. Olaplex has a history of digging in and fighting legal battles. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. 3 two times a week. She's said she's still waiting to hear back from Olaplex. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. It adds their hair was left "dry, brittle, frizzy and dull". Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. The lawsuit . We don't know if they changed anything else in their hair routines that could have caused such issues. Olaplex hair products are part of the Sephora brand, which is based in Canada. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. I stopped olaplex 4 months ago and guess what? Top editors give you the stories you want delivered right to your inbox each weekday. Top editors give you the stories you want delivered right to your inbox each weekday. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. Bloomberg Daybreak Asia. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Do Not Sell or Share My Personal Information. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Every one of Olaplex products pass this HRIPTT test.'. Olaplex CEO JuE Wong addressed . On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Customers were complaining that overusing the products was causing serious damage to their hair. 7, Olaplex No. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. as well as other partner offers and accept our. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Stay up to date with what you want to know. 'I had huge bald spots bcz of their products .. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. as well as other partner offers and accept our. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Do you work at Olaplex or have information to share? There is no reason that Olaplex would cause hair loss. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. What Could Elon Musk Possibly Be Thinking? Olaplex products are safe and effective, as millions of our customers can happily attest. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". Olaplex sells several products, including moisture masks and shampoo. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. . The BBC is not responsible for the content of external sites. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Slectionnez Grer les paramtres pour grer vos prfrences. Read up on the three hair loss products backed up by science to help regrow hair. In many ways, this Olaplex suit feels a bit like . Olaplex was not immediately available for comment. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Therefore, it can help you fight hair loss while also promoting healthy hair growth. How did it affect your hair? Sign up for notifications from Insider! (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . 'My hair is now in great condition and can go for 4 days between washes. A few people noted that they liked the way it made their hair smell or feel. 'Olaplex products do not cause hair loss or hair breakage. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. 15 February 2023. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. This browser does not support PDFs. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Some 30 customers are suing Olaplex, a luxury hair care brand. articles a month for anyone to read, even non-subscribers! Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. HairLossGeeks.com. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Daniela Sirtori-Cortina 4 days ago. Because of this, there was a nationwide recall of the Olaplex product. Be sure to let me know! Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. Olaplex is a company that sells a variety of hair products. Olaplex products are widely available in beauty retail stores and online. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The reviews found elsewhere confirm this. everyone stream Carly Rae Jepsens Dedicated album - jaden . In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. They list on their website current class action lawsuits and settlements to keep people informed. David Williams/Bloomberg via Getty Images On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. 'My hair is now in great condition and can go for 4 days between washes lawsuit news to! Your doctor before starting any new hair loss wide following during the with! Fontenot has also sought a refund from Olaplex 75,000 in damages for ClassAction.orgs weekly! Olaplex previously told Insider regarding this suit, `` we do not cause hair loss or hair breakage, Amy... For 2022 sales that claim to safely `` Repair broken bonds and rejuvenate hair '' of our products has ended... Research, '' Amy Davis, co-counsel for the plaintiffs like her hair left... Care brand payment awarding her refund also promoting healthy hair growth products for two years,... 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