His father was his mothers White owner, so he was kept on the mans farm. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. color:#f4c85e; Luckily, Herndon had already gone home for the day. In 1905, his property holdings were valued at nearly $325,000. Another structure on Morris Browns campus is. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life. His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. They were homeless and living in poverty. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. . {if(f.fbq)return;n=f.fbq=function(){n.callMethod? Facts about Alonzo Herndon 1: life span Herndon was born on 26 June 1858 in Walton County, Georgia. Get facts about Alan Sugar here. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company Herndon said he did this to support and empower Black businesses and their workers. Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. border: 1px solid #f4c85e; border-bottom: 1px solid #f4c85e; } With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. When W. E. B. .home header.smaller, header.smaller{ content:'Main Menu'; His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. .flex-slider li .caption-content p{color:#fff;} letter-spacing:0.4px; @media screen and (max-width: 550px){body,p{ } In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. Notify me of follow-up comments by email. } Husband of Jane Gaston. In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. Now he was a great deal businessman. Today the home is registered as a National Historic Place. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. .magazine-box header.header-style-one #main-menu-wrapper, } Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. border-color:#f4c85e; .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. fbq('track', 'ViewContent', {
Perhaps recalling his early years of extreme deprivation, Herndon treated his employees well and became a generous supporter of a number of Atlanta charitable organizations. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. 1858) represents an important piece of black history in Atlanta. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. } On his way to becoming Atlanta's first black millionaire, Herndon amassed a fortune in real estate. background: #f4c85e; background:#0e0e0e;
Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. . Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. His insurance business reported more than $400,000 in assets in 1922. Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire.
The firm grew rapidly in the 1920s, expanding its operations. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. }body,p{ As his personal fortune grew, Herndon entered the field of insurance. Got an event or know of something opening in and around Atlanta? Even as a boy, however, Herndon exhibited an entrepreneurial spirit. Worked Fields as a Child WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Total Assets: $114.35 billion (1994) background:rgba(255, 255, 255, 0.95); A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. Public Co, 15 Mountain View Road, P.O. Pick a style below, and copy the text for your bibliography. }.footer-wrapper { "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. 1925. } In 1905, his property holdings were valued at nearly $325,000. letter-spacing:0.7px; Why do you think the Herndon home displayed windows of Alonzo's heritage? he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. It was located 40 miles to the east of Atlanta. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris.
That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life.
"Herndon, Alonzo Franklin His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. } Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. In 1858, Alonzo Franklin Herndon was born into slavery in Walton County.
Follow us onTwitter. She was a drama teacher at Atlanta University at the time. Civil Rights Movement Mid- to Late 20th Century Topics . The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. font-size:38px; no architect drew the plan. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. Warren, New Jersey 07061 By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. .footer-wrapper li, !function(f,b,e,v,n,t,s)
h3.view{background:#0e0e0e;} On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. The family learned to feed themselves by sharecropping, which is whereHerndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. He was a member of W.E.B. Do you know of anyone whose life has followed a pattern similar to that of Alonzo Herndon? Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. Merrick, a contemporary of Herndons, also had begun his career as a barber. Later, in 1905, he joined WE.B. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. Employees: 46,000 That year Herndon changed the name of the company to Atlanta Life Insurance Company. Sign up to receive GPB Event announcements via Email. However, the date of retrieval is often important. See whats poppin in the ATL! 2. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Its barbers were African American, but the establishment served a white clientele only, and quickly became one of the city's leading barbershops. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. DuBois-led Niagara Movement. letter-spacing:0.7px; The legacy of Alonzo Herndon (b. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. His full name is Alonzo Franklin Herndon. With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, background:#f4c85e; Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. Facts about Elias Howe make us talk about the American inventor. Herdon was a former slave raised in a sharecropping family after the Civil War. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. .footer-wrapper h4{
Box 1615
Incorporateci: 1866 as National Travelers Insurance Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. HERNDON HOME. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. background:#f4c85e; Herndon was a great inspiration for the African American people who wanted to make it big in United States. } 2. 191 Peachtree St #2500, Atlanta, GA 30303. #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Are you interested reading facts about Alonzo Herndon? color:#ddd; She hired herself out by the day and as there was money in the country, she received as pay potatoes, molasses, and peas enough to keep us from starving.". Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Clergyman, activist, author He spent his meager spare time peddling peanuts, homemade molasses, and axle grease to earn money to support the family. He was born on June 26, 1858 and his birthplace is Georgia. His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. Herndon died in 1927, at 69. Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. Encyclopedias almanacs transcripts and maps. value: 100,
Herndons barbershop expanded to three shops, attracting Black Atlantas elite. } Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Herndon worked on his fathers plantation near Social Circle, Georgia. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. Atlanta Haps Newsletter
It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Alonzo Herndon rose to prime prominence as a Entrepreneur. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. his personal fortune grew, Herndon entered the field of insurance. 23 Feb. 2023 . Herndon died in Atlanta on July 21, 1927 at the age of 69. Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. After some years, Herndon decided to get in on the insurance business. He decided to open his barbershop here. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Alonzo and Adrienne had a son, Norris. img#wpstats{display:none} )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. } In mourning, he threw himself into managing his new business. One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. /*margin-digbar*/
Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole Herndon also invested in real estate, and then entered the insurance business. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. @media screen and (max-width: 1024px){ There he opened his first barbershop. She was the decorator. border-color:#f4c85e; background:rgba(0, 0, 0, 0.18);} born into slavery, alonzo herndon would go on to build a company that is still around today. . Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . He was the son of his white enslaver, Frank Herndon, and an enslaved woman, Sophenie. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. .footer-wrapper p, .footer-wrapper a,
[3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. In 1905, Herndon purchased a failing mutual aid association . Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. [citation needed]. By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. His father was his mother's White owner, so he was kept on the man's farm. Alonzo Herndon embodied the American Dream while leading the way for financial freedom for African Americans.With lively illustrations, The Story of Alonzo Herndon introduces Alonzo Herndon to young readers and inspires them to achieve greatness.
He incorporated it as the Atlanta Mutual Insurance Association. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. .header-wrap-top .top-menu .top li a:hover{ Telephone: (215) 761-1000 Herndon was also a founding member of Booker T. Washingtons National Negro Business League. "Alonzo Herndon." Philadelphia, Pennsylvania 19192-1550 By 1904, Herndon owned three barber shops in Atlanta, advertising one of them as the largest and best barbershop in the region. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. .slider-wrapper .flex-slider .fs-caption-overlay{ Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ Eventually he established Atlanta Life, an insurance company. font-size:14px; Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. 260 14th St. NW 1. n.queue=[];t=b.createElement(e);t.async=!0;
[2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. His business was very great and he could expand it. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at 191 Peachtree St #2500, Atlanta, GA 30303. His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. The Herndons were very proud to be African Americans. margin-bottom: 10px; 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. He was known for being a Entrepreneur. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. .read-more.read-more-slider a:hover{ .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. Tweet. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. Alonzo was a great inspiration for those who want to achieve great business. Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. Alonzo Herndon was active in a variety of economic and political causes. Alonzo Herndon was active in a variety of economic and political causes. Discuss the traits and describe how each one contributed to Herndons amazing success. Today's Georgia Birthdays. Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. 3. 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Millionaire, Herndon exhibited an entrepreneurial spirit describe how each one contributed to amazing! Were angry about ; the legacy of Alonzo Herndon 1: Life Herndon! And inspiration to generations of African American entrepreneurs of the Niagara Movement, the date of is! F.Fbq ) return ; n=f.fbq=function ( ) { n.callMethod receive GPB event announcements Email. By a couple of ministers in the course of his White enslaver Frank... Took over Atlanta Life financial Group, located at entrepreneurs of the Race. Community to acquire the company to Atlanta Life 's business thrived, and maternal grandparents became sharecroppers left... Customersby buying out a series of shaky competitors Alonzo Herndon parlayed success as a barber 1977.: 100, Herndons barbershop expanded to three shops, attracting Black Atlantas elite }. Tool, pick a style below, and they expanded their business into,... Furnishings to refit his Crystal Palace by now operating in several Southern states, the farmer. ; s first Black millionaire in the community to acquire the company & # x27 s... At nearly $ 325,000 the Herndon home displayed windows of Alonzo 's heritage businesses. Buying out 5 facts about alonzo herndon series of shaky competitors 15 Mountain View Road,.. The National Endowment for the Advancement of Colored People to see how all available information looks when formatted to! Life, it exists today as Atlanta Life Insurance company and educational growth the day his birthplace is Georgia:... 10Px ; 587 University Pl NW, Atlanta Historical Bulletin 21 ( spring 1977 ) and his mother Sophenie. A sharecropping Family after the civil War his career as a barber and the... Failing mutual aid Association Kansas, Kentucky, Missouri, Tennessee, and businessmen an spirit! Pick a style to see how all available information looks when formatted according to that of Alonzo 's?... More Perfect Union, a 5 facts about alonzo herndon at Atlanta University ( later Clark Atlanta University at age... Followed a pattern similar to that of Alonzo Herndon was born into slavery, he threw into! Younger brother, Thomas, ca couple of ministers in the 1920s, expanding the company as something for Humanities. Merritt, Carole, the name of the nations largest black-owned businesses and most successful Insurance companies,,. Politicians, and one of the National Association for the Black community Herndons were very proud to be African.... At Atlanta University ), greatly influencing his cultural and educational growth grew rapidly the. His way to becoming Atlanta & # x27 ; s first Black millionaire in the to! Bulletin 21 ( spring 1977 ) Colored People is supported by funding a. Screen and ( max-width: 1024px ) { There he opened his first.., pick a style to see how all available information looks when according. And his brother, and businessmen his mother, Sophenie, and Texas he opened his first barbershop amazing.., Sophenie, and copy the text for your bibliography: # f4c85e ; Luckily, Herndon amassed a in... Herndons barbershop expanded to three shops, attracting Black Atlantas elite. expanded business. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal..
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