Xiaomi News See all articles It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Constant optimization of products through eco-chain. Ross, J. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Micromax. The mobile internet company is aggressively increasing the ecosystem of its products and services. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Knowing your competitors in business analysis is important if you're a business owner . Apple 2. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. The company continues to increase its hold on the domestic market by an average of six percent every year. Upgrade to remove this ad. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. The brand can continue focusing on geographic expansion. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Competitive Analysis. Xiaomi Inc: Competitors. Oppo strengths. Tony Chen founded Oppo in 2001. Vivo's Xplay 5 Elite. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Xiaomi is one of the leading brands in the consumer electronics sector. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. It is the highest number for any brand to date. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Competitor analysis proactively examines your competition to see where the market is going. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. This type of analysis helps you determine how you compare with competitors in the same market. Motorola Moto 2. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Discover information and data insights on Xiaomi Inc's key competitors and market peers. The company faced legal challenges in operating in different countries due to some laws in the particular country. It has been reviewed & published by the MBA Skool Team. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Company Motorola Moto2. devices. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The Utilities theme has 30 constituents at this time. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. The Motley Fool has a disclosure policy. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Intense global competition means lower market share growth, 2. More than 20,000 people are employed with the company, 4. ET Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. (SPACs), Transportation, Infrastructure & Logistics. associated with market volatility, economic swings, and company-specific events. The top 10 competitors average 59.1B. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Below are the top 4 competitors of Xiaomi Redmi: 1. You decide to conduct a market analysis for your business. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. 3. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Xiaomi's market share was 16% in Q2 2021. Date: November, 2016. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. This year the Xiaomi 13 is sold in green, black and white colors. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . The following table illustrates Xiaomi SWOT analysis Strengths 1. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Upgrade to remove this ad. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Panasonic 8. According to statistics, the ownership of smartphones is the highest among the youth. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. About Xiaomi. Xiaomi has always focused on making people's life simpler with its innovative technologies. This article has been researched & authored by the Content & Research Team. There are several brands in the market which are competing for the same set of customers. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). . Below are the top 14 competitors of Xiaomi: 1. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Indian market is a cash bleeding battleground for brands. Insights on Xiaomi Inc 's key competitors and market peers illustrates Xiaomi SWOT competitors... Companies which were incubated from the ground up by Xiaomi during the development of their of! 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